Funnel Analytics

Where people drop out, and how much each step is costing you.

IntermediateWeb appData viz12–24hAI-buildable 4/5no setupworth shipping

A conversion funnel visualisation with per-step drop-off, segment comparison, and time-to-convert distribution. The subtlety is defining the funnel honestly — whether steps must occur in order, and within what window.

Logic

Useful

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Core features · 7

A funnel chart with absolute and percentage figures per step
Drop-off between steps is shown explicitly
Steps can be reordered and added
A conversion window constrains how long a journey may take
Segments can be compared side by side
Time-to-convert distribution per step
Small sample sizes are flagged rather than shown as confident percentages

The interesting part

Ordered versus unordered step matching changes the numbers substantially
Conversion windows interacting with users who convert much later
Presenting percentages honestly when the base is small

Once it works

Add strict versus any-order funnel modes
Add cohort breakdown by acquisition period
Add statistical significance testing between segments

Suggested stack